From previous posts, you might think I'm getting ready to talk about S&M. Sorry, but no. I'm actually going to refer you to my friend, and fabulous author, Amanda McCabe. She posted about the issue of branding yourself as an author - fans associate you with a certain style, message, etc.

Read her post and then think about what are the brands that appeal to you. I know when doing my hunky TV guy list, I discovered the brand of hero that appeals to me.